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Barbara Kane started HearthSong in 1983, partly to see if other parents were experiencing the difficulty she was in finding good, wholesome toys for her children. Mostly she was motivated by her strong conviction that childhood is a special time in each human lifetime, and she wanted to make the best of it for her children. In Kane's view, "Earlier is not necessarily better. It's important that children learn basic skills, but at the right developmental age. Most of all, children need time for creative, imaginative play. In fact, it is through play that children learn most readily." The best way to express this reverence for the human experience, she felt, was through quality products.